Sebastian River Area Chamber of Commerce Names Britney Melchiori as New CEO

SEBASTIAN — The Sebastian River Area Chamber of Commerce announced Tuesday, Sept. 24, 2025, that Britney Melchiori has been appointed as its new chief executive officer, effective immediately.

Melchiori, a longtime chamber affiliate, brings a wealth of experience and a renewed vision to the leadership role.

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She previously served the chamber in various capacities over more than a decade, developing a deep understanding of its operations. During the 2020 COVID-19 pandemic, she took on the role of operations director and provided critical resources and virtual support to local businesses at a time when the chamber lacked a president/CEO and staff.

After the pandemic, Melchiori founded The Marketing Branch, a company dedicated to fostering the growth of local businesses. She remained active with the chamber as a member, ambassador, and volunteer, maintaining strong ties to its mission.

“I’m thrilled to return to the chamber in this capacity,” Melchiori said. “I look forward to working with the team to introduce fresh ideas and strengthen our support for business members and the broader community.”

The Sebastian River Area Chamber of Commerce is a key resource for businesses in the area.